Copywriter & CRM Specialist (gn)

As Copywriter & CRM Manager (gn), you’ll be part of our Product Growth Team, playing a key role in both customer acquisition and enhancing the user experience (Engagement & Retention). You’ll craft compelling copy for our growth initiatives and UX texts that make our learning app intuitive and accessible for children and students. At the same time, you’ll optimize CRM campaigns to guide and retain users throughout the entire customer journey.

📍 100% remote possible | ⏳ 40h/week

Your Mission

• Targeted copywriting: Develop engaging growth copy that convinces parents to purchase our product, while also creating child-friendly UX texts for our learning apps.

• A/B testing & optimization: Work with the Growth team to experiment with copy variations and identify the most effective messaging for customers.

• UX writing & product communication: Support the Core Product Teams with UX copy for new features and craft clear, intuitive texts for our learning products.

• CRM campaigns & automation: Create and optimize CRM communication that activates users and fosters long-term retention.

• Stakeholder management: Collaborate closely with Growth, CRM, and Product teams to ensure a consistent and impactful communication strategy.

Our Promise

This role comes with direct business impact – your texts will shape how we attract customers and retain engaged users. You’ll have the opportunity to refine your copywriting skills, contribute your personal touch across different areas, and gain deep insights into Customer Relationship Management (CRM). You’ll work interdisciplinarily with Product, Growth, and CRM teams, actively shaping our communication. Our open and dynamic company culture gives you the freedom to bring in your own ideas, try new approaches, and grow together with us.

• Fast learning & development – Regular feedback sessions and learning opportunities from experts in Growth, Product & CRM.

• Creative freedom – Your texts shape our communication, and you’ll have the chance to test and implement new approaches directly.

• Flexible work environment – Our remote-first approach supports a great work-life balance, no matter where you are.

• Strong team culture – Engage in inspiring digital and in-person team events that foster exchange and connection.

Plus, enjoy great benefits:

• Mobility perks – Subsidies for public transport tickets (e.g., BVG, Germany Ticket Job) or a Swapfiets bike.

• Fitness & well-being – Support for gym memberships or Urban Sports Club, plus free access to the mental health platform “Bloom”.

• Sustainability & discounts – Special offers through FutureBens & Corporate Benefits.

• Friends & Family discounts – Exclusive discounts on our digital learning products.

We are committed to fostering an inclusive work environment, where everyone can grow regardless of gender, sexual orientation, religion, age, or education background.

• At least 3 years experience in copywriting (growth, CRM or UX writing).

• Strong copywriting skills and excellent spelling at German native level.

• Understanding of different target audiences (parents, children) & ability to adapt tonality specifically.

• Independent, proactive approach and motivation to get things done.

• Very good prioritization and strong communication skills in exchange with stakeholders.

• German language skills at native speaker level (C2) and business fluent English skills (C1)

• Nice to have: Experience in the conception of CRM campaigns and A/B testing as well as data-driven optimization of copy.

Sounds like you?

We’d love to hear from you – even if you don’t meet all the requirements yet! Apply now and grow with us!